Popular Fashion Aesthetic Among Gen Z

WHAT IS  Y2K STYLE ？

Y2K style is also called Millennium style, which is the sexy and cool trend style and become popular aesthetic among Gen Z. The clothing style has a sense of technology and transparency. It mainly uses psychedelic pattern, metal, PVC, jelly, color laser and other materials, fabrics and patterns, giving people a feeling of combining retro and future, and improving the overall texture of the fashion.

Play into the appetite for the SubversiveSexy look with asymmetry, Cutouts and form-fitting proportions on items such as the tank and mini, which have proven popular with tastemakers. Capture the collective joy surrounding the return of festivals Luminous Pink and Violet Light bring a vibrant energy to simple styles, as seen in our Dopamine Minimalism forecast story.

 / Crochet set /

The crochet matchingset draws on the desire for dopamine dressing and appreciation of handmade aesthetic spurred by crafting and DIY in lockdowns.

Hedonistic look informs bright palatte,playful knit patterns and dimensional textures that evoke joyful experssion. Beachwear goes beyond the coast to be a key direction for FestivalFashion.

Openwork and HyperBrights make up a dual-function style.

 / Attractive Top/

This perennial print direction is made new through painterly florals with handmade effects in various scales and colourways, favouring delicate, warm shades.Simple, irregular designs nod to the growing story, offering an upbeat option.

 / Retro Unitard /

Soul and Nostalgia collide, rooted in the season’s SubversiveSexy trend.Unitards and catsuits were key at this year, Cutouts add a subtle sensuality that continues to appeal to young women for daily life and party time.

 / Noughties Miniskirt /

 / Y2K Cropped Vest /

The appetite for subversive sexy continues to drive design updates, with asymmetry, cutouts , abstract pattern and lace-up details as well as sheer mesh fabrics and form – fitting silhouettes resulting in a sensual look that caters to girls within the youth cohort.

 / Y2K Military Trousers /

 / Y2K Cartoon Pattern /